Startups: 'More bootstrappy this time'

There are a few hurdles between Landy Ung and her dream of growing her startup into a household name. One is the fact that her only outside funding comes from her mom's fried chicken restaurant, another is that her only full-time programmer is her boyfriend, who has a day job. She and her boyfriend, Wan Hsi Yuan, 27, run the business, 8coupons.com, from their 500-square-foot studio apartment, meaning headquarters is, effectively, their couch. The business, which text messages discounts to users' mobile phones, keeps Yuan and Ung, who is 28, up until 3 a.m. most nights.